Shop, Win & Style
A two-month spend-and-win promotion running 1 September to 31 October 2026. Shoppers spending QAR 200 entered three draws for a 212 Adventure vehicle and a share of QAR 100,000 in mall gift cards redeemable at Zara and Zara Home.
- The brief
- Shoppers at Mall of Qatar through September and October.
- The idea
- Every QAR 200 spent bought an entry into three draws, with a 212 Adventure car and QAR 100,000 in vouchers to win, the vouchers usable only at Zara and Zara Home.
- What to borrow
- Tying prize money to one anchor tenant routes the promotion's value back into the mall's own stores.
| Brand | Mall of Qatar |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | in-store, digital |
| Source | Qatar Living |
Case studies like this
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|---|---|---|---|---|
| Landmark Doha | Hala Summer 2026 at LandmarkSponsorship activation · 27 Jul 2026 | Sponsorship activation | – | 27 Jul 2026 |
| Petromin Express | Win a CarIntegrated campaign · 17 Aug 2017 | Integrated campaign | – | 17 Aug 2017 |
| Doha Festival City | Hala Summer 2026 at Doha Festival CitySponsorship activation · 7 Sep 2026 | Sponsorship activation | – | 7 Sep 2026 |
| Dubai Gold Souk | Diwali 2025 Spend & Win at Dubai Gold Souk ExtensionFestive · 3 Oct 2025 | Festive | – | 3 Oct 2025 |
| Dalma Mall | Tales & TreatsExperiential · 25 Dec 2024 | Experiential | – | 25 Dec 2024 |
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More from Mall of Qatar
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Hala Summer 2026 at Mall of QatarSponsorship activation · 27 Jul 2026 | Sponsorship activation | – | 27 Jul 2026 |





