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Integrated campaignGulf3 Sep 2026

Shop, Win & Style

A two-month spend-and-win promotion running 1 September to 31 October 2026. Shoppers spending QAR 200 entered three draws for a 212 Adventure vehicle and a share of QAR 100,000 in mall gift cards redeemable at Zara and Zara Home.

The brief
Shoppers at Mall of Qatar through September and October.
The idea
Every QAR 200 spent bought an entry into three draws, with a 212 Adventure car and QAR 100,000 in vouchers to win, the vouchers usable only at Zara and Zara Home.
What to borrow
Tying prize money to one anchor tenant routes the promotion's value back into the mall's own stores.
BrandMall of Qatar
AgencyNot named on the source
TalentNot named
Channelsin-store, digital
SourceQatar Living

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