Dubai Presents — Museum of the Future
Shah Rukh Khan returned to the Dubai Presents platform for a film set inside the newly opened Museum of the Future, narrating the building's promise and daring viewers to imagine what comes next. Aimed squarely at the Indian outbound traveller.
- The brief
- Indian travellers planning trips abroad, for Dubai's tourism board.
- The idea
- Shah Rukh Khan came back for another Dubai Presents film, shot in the just-opened Museum of the Future, speaking about what the building stands for and challenging viewers to picture what lies ahead.
| Brand | Visit Dubai |
|---|---|
| Agency | Not named on the source |
| Talent | Shah Rukh Khan |
| Channels | digital, social, TV |
| Source | exchange4media |
What other travel & hospitality brands ran
The latest confirmed campaigns from the rest of the category, Gulf.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Emirates | Travel RehearsalExperiential · 4 Sep 2026 | Experiential | – | 4 Sep 2026 |
| Mall of Qatar | Shop, Win & StyleIntegrated campaign · 3 Sep 2026 | Integrated campaign | – | 3 Sep 2026 |
| Careem | Order from 'the other guys'Digital/social · 1 Sep 2026 | Digital/social | – | 1 Sep 2026 |
| Etihad Airways | Beyond BordersIntegrated campaign · 31 Aug 2026 | Integrated campaign | – | 31 Aug 2026 |
| flyadeal | 50th aircraft livery design competitionDigital/social · 10 Aug 2026 | Digital/social | – | 10 Aug 2026 |
| Al Balad Development | Al Ittihad Club platinum sponsorship activationSponsorship activation · 8 Aug 2026 | Sponsorship activation | – | 8 Aug 2026 |
| Mall of Qatar | Hala Summer 2026 at Mall of QatarSponsorship activation · 27 Jul 2026 | Sponsorship activation | – | 27 Jul 2026 |
| Saudia | The Coolest IhramPurpose · 29 Jun 2026 | Purpose | – | 29 Jun 2026 |
More from Visit Dubai
| Campaign | Type | Agency | Date |
|---|---|---|---|
| A Dubai InviteIntegrated campaign · 23 Jul 2026 | Integrated campaign | – | 23 Jul 2026 |
| Modesh x Baby Shark at Dubai Summer SurprisesExperiential · 14 Jul 2026 | Experiential | – | 14 Jul 2026 |
| Modesh and Baby Shark: A City of Endless Adventures!Experiential · 14 Jul 2026 | Experiential | – | 14 Jul 2026 |
| Map Your Dubai: Insider EditionDigital/social · 10 Jun 2026 | Digital/social | – | 10 Jun 2026 |
| Find Your StoryAd film · 11 Apr 2025 | Ad film | – | 11 Apr 2025 |
| Dubai: A Whole New YouAd film · 2024 | Ad film | – | 2024 |