I AM WOMAN
A month-long March campaign across the Address properties in Dubai and Fujairah tied to International Women's Day and Mother's Day, bundling spa retreats, three-course dinners and afternoon teas as women's-day and mother's-day packages. Carried by Hotelier Middle East as partner content.
- The brief
- Women and mothers in the UAE in March, around Women's Day and Mother's Day.
- The idea
- Address hotels in Dubai and Fujairah bundled spa treatments, set dinners and afternoon tea into special packages for the month.
| Brand | Address Hotels + Resorts |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | digital, in-store |
| Source | Hotelier Middle East |
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