Modesh and Baby Shark: A City of Endless Adventures!
Dubai Festivals and Retail Establishment paired Modesh, the 25-year-old face of Dubai Summer Surprises, with Pinkfong's Baby Shark for the festival's first character crossover. A live stage show with Modesh, Dana and Baby Shark ran daily at Modesh World in Dubai World Trade Centre from 18 to 31 July.
- The brief
- Families in Dubai during the summer festival looking for indoor entertainment for young children.
- What to borrow
- Turning a character crossover into a live show children can attend gives a summer campaign a physical place to visit.
| Brand | Visit Dubai |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | on-ground, social, digital |
| Source | Communicate Online |
What other travel & hospitality brands ran
The latest confirmed campaigns from the rest of the category, Gulf.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Emirates | Travel RehearsalExperiential · 4 Sep 2026 | Experiential | – | 4 Sep 2026 |
| Mall of Qatar | Shop, Win & StyleIntegrated campaign · 3 Sep 2026 | Integrated campaign | – | 3 Sep 2026 |
| Careem | Order from 'the other guys'Digital/social · 1 Sep 2026 | Digital/social | – | 1 Sep 2026 |
| Etihad Airways | Beyond BordersIntegrated campaign · 31 Aug 2026 | Integrated campaign | – | 31 Aug 2026 |
| flyadeal | 50th aircraft livery design competitionDigital/social · 10 Aug 2026 | Digital/social | – | 10 Aug 2026 |
| Al Balad Development | Al Ittihad Club platinum sponsorship activationSponsorship activation · 8 Aug 2026 | Sponsorship activation | – | 8 Aug 2026 |
| Mall of Qatar | Hala Summer 2026 at Mall of QatarSponsorship activation · 27 Jul 2026 | Sponsorship activation | – | 27 Jul 2026 |
| Saudia | The Coolest IhramPurpose · 29 Jun 2026 | Purpose | – | 29 Jun 2026 |
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