Back to School 2025 (2nd edition)

A two-week station activation at Sport City Station on the Doha Metro Gold Line, running daily to 2 September 2025, with retail booths offering promotions on school supplies and interactive children's activities in the late afternoon and evening. The second edition of the format.

The brief

Parents and students in Qatar preparing for the new school year, and a metro operator wanting stations used as community spaces.

The idea

Qatar Rail turned the Gold Line's Sport City Station into a daily back-to-school market until 2 September, with booths offering school-supply deals and children's activities each afternoon and evening.

What to borrow

Hosting seasonal markets inside stations gives a transit brand a reason for families to visit beyond the commute.