UAE Proud 50

A fifty-day run to the UAE's Golden Jubilee across 87 UAE stores, hashtagged #LuLuCelebratesUAE, discounting fifty rotating products by half every day until 9 December and putting 2.5 kilos of gold into a shopper draw.

The brief

UAE shoppers in the run-up to the country's 50th national day, which LuLu tied to a festive promotion.

The idea

For 50 days across 87 UAE stores, LuLu cut 50 different products by half every day and gave shoppers spending AED 100 a chance at 2.5 kilos of gold, with Kalyan Jewellers.

What to borrow

Building every element of a promotion around the anniversary number makes a discount campaign double as a national celebration.

Brand	LuLu Hypermarket
Agency	Not named on the source
Talent	Not named
Channels	in-store, social, digital
Source	Gulf News