Baity Battle

A custom Fortnite island built on the map of Saudi Arabia for stc's Baity Fiber Play broadband, with in-game time synced to real sunset and sunrise so fasting gamers could see Iftar and Suhoor approaching without leaving the game. Saudi Twitch streamers drove players to the map and it was featured on Fortnite's Discover page through Ramadan.

The brief

Saudi gamers fasting in Ramadan who play through long nights and lose track of Iftar and Suhoor times.

The idea

stc and Wunderman Thompson built a Fortnite island shaped like Saudi Arabia, with in-game sunset and sunrise synced to real time, pushed by Saudi Twitch streamers and featured on Fortnite's Discover page.

What to borrow

Solving a real problem inside the space where the audience already spends its time shows the brand understands them.

Brand	STC
Agency	Wunderman Thompson
Talent	Not named
Channels	digital, social
Source	Communicate Online