YasHUB app
The circuit built a smartphone and tablet app for the Formula 1 Abu Dhabi Grand Prix weekend, with a build-your-own ticket selector and a second-screen mode for race day. Flip Media and SMG Mobility built it as part of a shift from advertiser to content publisher.
- The brief
- Formula 1 fans following and attending the 2014 Abu Dhabi Grand Prix, before and during race weekend.
- The idea
- Yas Marina Circuit commissioned YasHUB, a phone and tablet app built with Flip Media and SMG Mobility, offering race news, a build-your-own ticket tool and a second-screen mode on race day.
- What to borrow
- A venue that publishes its own content gives fans a reason to keep its app open after they have bought a ticket.
| Brand | Yas Marina Circuit |
|---|---|
| Agency | Flip Media |
| Talent | Not named |
| Channels | digital |
| Source | Communicate Online |
Case studies like this
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| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| HungerStation | Subconscious OrderIntegrated campaign · 6 Aug 2023 | Integrated campaign | Wunderman Thompson | 6 Aug 2023 |
What other sports bodies & leagues brands ran
The latest confirmed campaigns from the rest of the category, Gulf.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| DP World Tour | European Tour becomes the DP World TourRebrand · 9 Nov 2021 | Rebrand | – | 9 Nov 2021 |