Abtal Al Internet (Internet Heroes)
Spacetoon backed Google's Arabic online-safety programme for seven to twelve year olds, carrying it across its TV channel and social pages as part of a ten-day World Arabic Language Day push for Arabic content.
- The brief
- Arab children aged 7 to 12 going online, and the parents and teachers guiding them.
- The idea
- Spacetoon carried Google's Arabic online-safety programme, Abtal Al Internet, on its channel and social accounts as part of ten days marking World Arabic Language Day.
- What to borrow
- A children's channel lending airtime to a tech firm's safety course delivers the lessons through a voice kids already know.
| Brand | Spacetoon |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | TV, social, digital |
| Source | Campaign Middle East |
Case studies like this
Campaigns from other brands that did something close, matched on what each one actually did.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Al Jazeera | Al Jazeera World on Samsung TV PlusLaunch · 16 Feb 2026 | Launch | – | 16 Feb 2026 |
| HBKU Press | World Book Day 2022: The Ultimate SuperheroPurpose · 24 Apr 2022 | Purpose | – | 24 Apr 2022 |
| HungerStation | Mascot revealRebrand · 15 Jan 2024 | Rebrand | – | 15 Jan 2024 |
| Weyay | WeyayLaunch · 19 Jan 2022 | Launch | R/GA London | 19 Jan 2022 |
| Akhbar Al Aan | Akhbar Al Aan 'in the now' rebrandRebrand · 4 Feb 2022 | Rebrand | Bellwether | 4 Feb 2022 |
| Toyota | Rooted & RisingPurpose · 28 Aug 2025 | Purpose | MRM MENAT | 28 Aug 2025 |
More from Spacetoon
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Happiness SpreadersInfluencer · 11 Jul 2025 | Influencer | – | 11 Jul 2025 |