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Jumeirah

Travel & hospitalityGulfJumeirah: company page

Jumeirah is a Dubai-based luxury hotel group owned by the Emirati state.

1Property sponsored
2Confirmed in 2026
3Campaigns
27 Feb 2026Latest deal

3 of 4 rows confirmed on their sourceHow we check

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Ads running now

Every ad Jumeirah is running on Facebook and Instagram in the UAE, newest first, from Meta's Ad Library on 26 Oct 2026: 28 ads (Meta counts 71, listing each copy and city version on its own), from the Jumeirah page.

Là où la famille trouve son rythme
Since

Là où la famille trouve son rythme

Sous le soleil hivernal de Dubaï, Jumeirah Dar Al Masyaf offre un cadre généreux aux précieux moments en famille.

قصر تتجدد فيه التجارب
Since

قصر تتجدد فيه التجارب

يقدم جميرا القصر للعائلات تجربة إقامة مفعمة بالرقي، تتجلى فيها العناية بأدق التفاصيل، وتنتظركم معها عوالم ساحرة لاكتشافها.

رفاهية تمتد إلى رحابة الهواء الطلق
Since

رفاهية تمتد إلى رحابة الهواء الطلق

حيث يصبح الشاطئ الذهبي والآفاق الممتدة امتدادا لحياتك اليومية، من خصوصية مسكنك

Refined Outdoor Living
Since

Refined Outdoor Living

Let the golden shore become part of your everyday, from the comfort of your private residence.

هنا، للاستثناء عنوان
Since

هنا، للاستثناء عنوان

استمتع بأيام تجمع بين خصوصية مسكنك، ومطاعم نابضة بالحياة، وتجارب عافية تمنحك الراحة والتجدد.

Évadez-vous au soleil
Since

Évadez-vous au soleil

Découvrez le charme de la vie en bord de mer, où un cadre inspirant et des espaces pensés avec soin invitent à la rêverie.

احجز إقامة بإيقاع مختلف
Since

احجز إقامة بإيقاع مختلف

احجز إقامة مفعمة بالحيوية في جميرا ميناء السلام، واستمتع بتفاصيل الأجنحة وإطلالات أيقونية تصنع لك إيقاعاً خاصّاً لا يُنسى

احجز عطلتك الشتوية
Since

احجز عطلتك الشتوية

احجز إقامتك العائلية في جميرا القصر، حيث تحيط بكم فخامة القصور، وتنتظركم تجارب طعام جديدة وأوقات جميلة على الشاطئ

Sponsorships

Season by season, then every row newest first with what our check found on its source.

Art Dubai

Hospitality · Event · 2026

"As the hotel sponsor and home of Art Dubai" — the Jumeirah resort is both venue and hotel sponsor.

Campaigns

With the agency and talent where the trade press named them.

Integrated campaign · 27 Feb 2026

Jumeirah built a cultural platform around the majlis, pairing a book called Where Worlds Meet with a short film called Our Flame in which a single flame travels from Dubai to London, Capri, Bali, Mallorca and the open sea. Emirati writer Shamma Al Bastaki wrote the poem behind it and Emmanuel Adjei directed, with a 90-second cut premiering on owned and paid channels ahead of a wider 30-second edit.

Agency: Soursop. Talent: Shamma Al Bastaki, Emmanuel Adjei, Lamya Gargash, Farah Al Qasimi.

Rebrand · 7 May 2024

Jumeirah redrew its signature and symbol, blending Arabic calligraphy with a contemporary mark, and revealed it by projecting the brand's origin story onto the sail of Burj Al Arab across a week of illuminations.

Rebrand · 7 May 2024

Jumeirah Group replaced its group identity and renamed its hotels under a single naming system, which is where the hotel became Jumeirah Burj Al Arab rather than Burj Al Arab Jumeirah. The new identity ran across signage, the website and the group's properties.

Agencies

Credited on Jumeirah's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.

Soursop1 campaign27 Feb 2026

Against travel & hospitality peers

Confirmed deals only. The full travel & hospitality leaderboard.

BrandProperties2026 dealsCampaignsMain passion pointLatest
Jumeirah123Culture, arts and literature27 Feb 2026
Abu Dhabi National Hotels100Football2010
Address Hotels + Resorts002–10 Jan 2024
IHG Hotels & Resorts110Business, tech and industry2026
The Creekside Hotel Dubai110Kabaddi, hockey, tennis and more2027

Where peers sponsor and Jumeirah doesn't

PropertyPeers on it
Al AinAbu Dhabi National Hotels
Dubai Duty Free Tennis ChampionshipsThe Creekside Hotel Dubai
Arabian Travel MarketIHG Hotels & Resorts

People

Marketing leaders reported in Jumeirah roles in the trade press, latest first. A role is shown as reported on its date and may have changed since.

NameRoleReportedSource
Michael GrieveChief Brand OfficerChief Brand Officer7 May 2024Breaking Travel News

Questions people ask

What does Jumeirah sponsor?

Jumeirah has 1 confirmed sponsorship property on record, mostly in culture, arts and literature, including Art Dubai. The latest is dated 27 Feb 2026.

Which agency works on Jumeirah's campaigns?

Credited on Jumeirah campaigns: Soursop (1 campaign, latest 27 Feb 2026).