Doha Marathon by Ooredoo, 15th edition

Ooredoo's own mass-participation event, now fifteen years old, opened registration for a January 2027 race on the Corniche expecting 25,000 runners. The edition added a Family Run for children aged four to ten, a 42km relay and an Arab Category for elite runners holding an Arab passport, plus a new route past Souq Waqif and the Amiri Diwan.

The brief

Runners and families in Qatar, for Ooredoo's own marathon in its 15th year.

The idea

New for 2027: a route taking in Souq Waqif, the Amiri Diwan and Doha Port, a Family Run for children 4 to 10, a 42 km team relay and an Arab Category.

What to borrow

Adding entry points for children, teams and regional elites lets one owned event serve several audiences at once.

Brand	Ooredoo
Agency	Not named on the source
Talent	Not named
Channels	on-ground, digital, social
Source	Ooredoo Qatar