Kids Expo 2025
The group's own family exhibition, in its second edition, staged at the Doha Exhibition and Convention Centre over four days in November with a conference strand on children's empowerment alongside the show floor. Dar Al Sharq builds and promotes it as a branded consumer property rather than buying advertising.
- The brief
- Families with children in Qatar, invited to an exhibition the group owns and promotes itself.
| Brand | Dar Al Sharq Group |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | on-ground, print |
| Source | The Peninsula |
Case studies like this
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