Mobily
Mobily is the Saudi telecom operator that broke Saudi Telecom's monopoly on mobile service.
3 of 3 rows confirmed on their sourceHow we check
See how Mobily compares with STC and OoredooA 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Ads running now
Mobily isn't running any ads on Facebook or Instagram in the Gulf right now. The day it starts, they'll appear here, newest first, with how long each one has been live.
Its rivals running ads now: Ooredoo.
Checked in Meta's Ad Library on 26 Oct 2026 · Mobily موبايلي in the Ad Library →
Sponsorships
Season by season, then every row newest first with what our check found on its source.
Shirt sponsor · Team · 2014
Front-of-shirt sponsor of Al-Nassr, 2014–2017.
Kit supplier · Team · 2007
Kit supplier of Al Hilal SFC, 2007–2017.
Campaigns
With the agency and talent where the trade press named them.
Integrated campaign · 26 Dec 2025
A new brand platform and positioning built for Mobily's twentieth year, launched with a hero film about closeness between people and carried across out-of-home in the big Saudi cities, television and video-on-demand including Shahid, retail, stadium, airport and metro placements, plus an internal launch and gala in December 2025.
Agency: FP7 McCann KSA.
Agencies
Credited on Mobily's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| FP7 McCann KSA | 1 campaign | 26 Dec 2025 |
Against telecom peers
Confirmed deals only. The full telecom leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Mobily | 2 | 0 | 1 | Football | 26 Dec 2025 |
| STC | 6 | 3 | 3 | Football | 23 Feb 2026 |
| Ooredoo | 2 | 6 | 5 | Kabaddi, hockey, tennis and more | 26 Aug 2026 |
| e& | 2 | 2 | 3 | Motorsport | 2026 |
| Salam | 1 | 1 | 3 | Business, tech and industry | 2026 |
Where peers sponsor and Mobily doesn't
| Property | Peers on it |
|---|---|
| LEAP | STC, Salam |
| Web Summit Qatar | Ooredoo |
| Red Sea International Film Festival | STC |
| Yas Marina Circuit season | e& |
| Abu Dhabi Grand Prix | e& |
| Al-Ahli Saudi | STC |
| Qatar ExxonMobil Open | Ooredoo |
People
Marketing leaders reported in Mobily roles in the trade press, latest first. A role is shown as reported on its date and may have changed since.
| Name | Role | Reported | Source |
|---|---|---|---|
| Hisham HendiChief Consumer Marketing and Sales Officer | Chief Consumer Marketing and Sales Officer | 24 May 2024 | Campaign Middle East |
Questions people ask
What does Mobily sponsor?
Mobily has 2 confirmed sponsorship properties on record, mostly in football, including Al-Nassr, Al Hilal SFC. The latest is dated 26 Dec 2025.
Which agency works on Mobily's campaigns?
Credited on Mobily campaigns: FP7 McCann KSA (1 campaign, latest 26 Dec 2025).
Know when Mobily signs something new
One email when Mobily or a telecom rival signs a sponsorship, an ambassador or a campaign.
Work at Mobily? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.
From gulf.monumentum.in/brand/mobily, by C4E. Every row is dated and checked against its public source; how we check: gulf.monumentum.in/how-we-check.