AlSharqiya Gets Creative
A grass-roots creativity drive running activations across eight cities of the Eastern Province, built to pull students, teachers and local businesses into Ithra's programming. The third edition ran 250 participants and 16 strategic partners.
- The brief
- Students, teachers and local businesses across Saudi Arabia's Eastern Province, whom Ithra wanted to draw into its creative programmes.
- The idea
- AlSharqiya Gets Creative took activations to cities across the region as part of Ithra's three-week Tanween creativity season, themed Collaborate to Create, with talks from global design figures.
- What to borrow
- Taking a cultural centre's programme out to surrounding cities widens its audience beyond people who already visit.
| Brand | Tanween |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | on-ground, social |
| Source | Campaign Middle East |
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