What Gravity Tour with Mutaz Barshim
Ooredoo became official telecom sponsor of the What Gravity Tour, the international high jump series founded by its long-standing brand ambassador Mutaz Barshim, carrying the brand from Doha to Heilbronn, Monaco and Banska Bystrica as the tour travels.
- The brief
- Athletics fans and young athletes, reached by Ooredoo through high jump's growing international tour.
- The idea
- Ooredoo signed on as telecoms partner to the What Gravity Tour, a high jump circuit its own ambassador Mutaz Barshim created, travelling with it from Doha to Monaco, Heilbronn and Banska Bystrica.
- What to borrow
- Sponsoring a venture founded by your own ambassador deepens the tie and gives the brand a stake in his story beyond endorsements.
| Brand | Ooredoo |
|---|---|
| Agency | Not named on the source |
| Talent | Mutaz Barshim |
| Channels | on-ground, social |
| Source | Ooredoo Qatar |
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