Salam at LEAP 2025
Socialeyez ran Salam's social presence live from the LEAP 2025 technology show in Riyadh, from 9 to 12 February, with on-ground content, community management and event storytelling. It was the agency's first Saudi account.
- The brief
- Tech audiences following LEAP 2025 in Riyadh online, for Saudi telecom brand Salam.
- The idea
- Socialeyez covered LEAP from 9 to 12 February on Salam's behalf, posting live from the show, handling community replies and telling the event's story on social.
- What to borrow
- Staffing a major trade show with a live social team turns a booth presence into content for people who are not there.
| Brand | Salam |
|---|---|
| Agency | Socialeyez |
| Talent | Not named |
| Channels | social, digital, on-ground |
| Source | Campaign Middle East |
What other telecom brands ran
The latest confirmed campaigns from the rest of the category, Gulf.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Ooredoo | Aamali GoConnectAd film · 26 Aug 2026 | Ad film | – | 26 Aug 2026 |
| Ooredoo | Good to be BackIntegrated campaign · 24 Aug 2026 | Integrated campaign | – | 24 Aug 2026 |
| Ooredoo | What Gravity Tour with Mutaz BarshimSponsorship activation · 20 Jul 2026 | Sponsorship activation | – | 20 Jul 2026 |
| Ooredoo | Doha Marathon by Ooredoo, 15th editionExperiential · 29 Jun 2026 | Experiential | – | 29 Jun 2026 |
| STC | Ramadan RewardsFestive · 23 Feb 2026 | Festive | – | 23 Feb 2026 |
| STC | 30 days, 30 giftsFestive · 23 Feb 2026 | Festive | – | 23 Feb 2026 |
| du | Bridging the Spaces Between UsIntegrated campaign · 6 Jan 2026 | Integrated campaign | TBWA\RAAD | 6 Jan 2026 |
| Mobily | Ever CloserIntegrated campaign · 26 Dec 2025 | Integrated campaign | FP7 McCann KSA | 26 Dec 2025 |
More from Salam
| Campaign | Type | Agency | Date |
|---|---|---|---|
| ITC rebrands as SalamRebrand · 10 Jun 2021 | Rebrand | – | 10 Jun 2021 |
| ITC rebrand to SalamRebrand · 10 Jun 2021 | Rebrand | – | 10 Jun 2021 |