Ramadan 2025 TVC — 'belonging, resisting and rebuilding'
Zain's annual Ramadan film, the first it shot on location in Gaza, Lebanon and other war-hit places, built on a play on the Arabic word for attendance and carrying an anthem sung by Majed Al Mohandes. It featured Maria and Renad, two children who had become known on social media from Gaza, and ran on Gulf TV and on Zain's own channels, passing six million views within days.
- The brief
- Viewers across the Gulf during Ramadan, a season shadowed by war in Gaza and Lebanon.
- The idea
- Zain shot its Ramadan film in Lebanon, Gaza and other places hit by war, featuring Gaza children Maria and Renad and an anthem by Majed Al Mohandes.
| Brand | Zain |
|---|---|
| Agency | Not named on the source |
| Talent | Majed Al Mohandes, Maryam Shehab |
| Channels | TV, social, digital |
| Source | Kuwait Times |
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What other telecom brands ran
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