Exciting Family Summer
A summer awareness and engagement drive from Dubai's utility aimed at family cohesion and work-life balance among its staff and customers, run through DEWA's own channels during the school holidays.
- The brief
- DEWA employees and their families during the summer holidays, in the UAE's Year of the Family.
- The idea
- DEWA's Exciting Family Summer campaign pointed staff to family events and activities around Dubai that support time together and work-life balance.
- What to borrow
- An employer can make work-life balance concrete by pointing staff to specific family activities around the city.
| Brand | DEWA |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | digital, social |
| Source | Zawya |
Case studies like this
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|---|---|---|---|---|
| Yas Island | Summer anthem with Miami bandAd film · 13 Jun 2023 | Ad film | – | 13 Jun 2023 |
| Marmum | Marmum Back to School 2025Integrated campaign · 29 Aug 2025 | Integrated campaign | – | 29 Aug 2025 |
| City Centre Deira | Closer than EverIntegrated campaign · 16 Sep 2022 | Integrated campaign | – | 16 Sep 2022 |
| Ooredoo | Good to be BackIntegrated campaign · 24 Aug 2026 | Integrated campaign | – | 24 Aug 2026 |
| Yas Island | Stayin' On Yas and Toy TalksDigital/social · 24 Aug 2021 | Digital/social | – | 24 Aug 2021 |
| Winter City | Winter City 2025Festive · 11 Dec 2025 | Festive | – | 11 Dec 2025 |
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