Salam
Salam is a telecom operator in the Gulf.
3 of 4 rows confirmed on their sourceHow we check
See how Salam compares with STC and OoredooA 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Ads running now
Salam isn't running any ads on Facebook or Instagram in the Gulf right now. The day it starts, they'll appear here, newest first, with how long each one has been live.
Its rivals running ads now: Ooredoo and Zain.
Checked in Meta's Ad Library on 26 Oct 2026 · سلام - Salam in the Ad Library →
Sponsorships
Season by season, then every row newest first with what our check found on its source.
Strategic sponsor · Event · 2026
Strategic Sponsor on the official LEAP 2026 partner page.
Campaigns
With the agency and talent where the trade press named them.
Sponsorship activation · 17 Feb 2025
Socialeyez ran Salam's social presence live from the LEAP 2025 technology show in Riyadh, from 9 to 12 February, with on-ground content, community management and event storytelling. It was the agency's first Saudi account.
Agency: Socialeyez.
Rebrand · 10 Jun 2021
The Integrated Telecom Company retired the ITC name and relaunched as Salam, a rebrand the company described as human-centric, alongside a gigabit fibre push into the Saudi consumer market.
Rebrand · 10 Jun 2021
Integrated Telecom Company retired the ITC name and relaunched as Salam, a consumer-facing brand introduced alongside its gigabit fibre offer as the company moved from a wholesale and enterprise carrier towards the retail Saudi market.
Agencies
Credited on Salam's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Socialeyez | 1 campaign | 17 Feb 2025 |
Against telecom peers
Confirmed deals only. The full telecom leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Salam | 1 | 1 | 3 | Business, tech and industry | 2026 |
| STC | 6 | 3 | 3 | Football | 23 Feb 2026 |
| Ooredoo | 2 | 6 | 5 | Kabaddi, hockey, tennis and more | 26 Aug 2026 |
| e& | 2 | 2 | 3 | Motorsport | 2026 |
| Zain | 1 | 1 | 3 | Business, tech and industry | 2026 |
Where peers sponsor and Salam doesn't
| Property | Peers on it |
|---|---|
| Web Summit Qatar | Ooredoo |
| Red Sea International Film Festival | STC |
| Yas Marina Circuit season | e& |
| Al-Nassr | STC |
| Abu Dhabi Grand Prix | e& |
| Al-Ahli Saudi | STC |
| Al Hilal SFC | STC |
| Qatar ExxonMobil Open | Ooredoo |
Questions people ask
What does Salam sponsor?
Salam has 1 confirmed sponsorship property on record, mostly in business, tech and industry, including LEAP. The latest is dated 2026.
Which agency works on Salam's campaigns?
Credited on Salam campaigns: Socialeyez (1 campaign, latest 17 Feb 2025).
Know when Salam signs something new
One email when Salam or a telecom rival signs a sponsorship, an ambassador or a campaign.
Work at Salam? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.
From gulf.monumentum.in/brand/salam, by C4E. Every row is dated and checked against its public source; how we check: gulf.monumentum.in/how-we-check.