Good to be Back
An end-of-summer campaign pegged to families returning to work and school, built around Home+, the fibre-plus-TV bundle carrying STARZPLAY, OSN+ and beIN CONNECT. It offered two months free on Home+ Go and Home+ Premium bought digitally, pushed the Shahry+ Family and Baytna shared plans, and ran across Ooredoo's app, digital channels and retail stores.
- The brief
- Qatar families returning to office and school schedules at the end of summer.
- The idea
- Ooredoo bundled back-to-routine offers around Home+, its fibre-and-TV package with STARZPLAY, OSN+ and beIN CONNECT, giving two free months on plans bought digitally and pushing shared family plans.
- What to borrow
- Tying a seasonal offer to the return home after summer gives a telecom bundle a natural moment to win household decisions.
| Brand | Ooredoo |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | digital, in-store, social |
| Source | Ooredoo Qatar |
Case studies like this
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|---|---|---|---|---|
| Almarai | شرب الحليب.. سر اللبيب (Milk every day, is the smart way)Digital/social · 16 Jan 2024 | Digital/social | – | 16 Jan 2024 |
| Marmum | Marmum Back to School 2025Integrated campaign · 29 Aug 2025 | Integrated campaign | – | 29 Aug 2025 |
| DEWA | Exciting Family SummerPurpose · 14 Aug 2026 | Purpose | – | 14 Aug 2026 |
| Jahez | National Holidays campaignFestive · 13 Mar 2025 | Festive | – | 13 Mar 2025 |
| Hackett London | Khalak Asli (Stay Original)Influencer · 17 Aug 2023 | Influencer | – | 17 Aug 2023 |
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