Ramadan Rewards
A Ramadan prize draw marking stc pay's third anniversary, offering three winners a car each alongside devices, gifts and travel tickets, plus Iftar and Ghabga dining offers at hotels and restaurants across the Kingdom.
- The brief
- stc pay wallet users in Bahrain during Ramadan, as the app marked its third anniversary.
- The idea
- The wallet put cars for three winners, plus devices, gifts and travel tickets, into Ramadan prize draws, and added Iftar and Ghabga dining deals at hotels and restaurants.
- What to borrow
- Pairing big-ticket draws with everyday dining offers gives a payments app both headline appeal and a reason to be used through the month.
Case studies like this
Campaigns from other brands that did something close, matched on what each one actually did.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Wizz Air Abu Dhabi | 21st anniversary raffle22 May 2025 | – | – | 22 May 2025 |
| Winter City | Winter City 2025Festive · 11 Dec 2025 | Festive | – | 11 Dec 2025 |
| Mahzooz | Ramadan 2023 weekly gold drawFestive · 20 Mar 2023 | Festive | – | 20 Mar 2023 |
| Masafi Water | Masafi brand identity refresh 2025Rebrand · 2025 | Rebrand | – | 2025 |
| Yas Island | Yas Hai KhaasIntegrated campaign · 23 Mar 2022 | Integrated campaign | – | 23 Mar 2022 |
| du | Ramadan 2021 giving-back campaignFestive · 20 Apr 2021 | Festive | – | 20 Apr 2021 |
What other telecom brands ran
The latest confirmed campaigns from the rest of the category, Gulf.
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|---|---|---|---|---|
| Ooredoo | Aamali GoConnectAd film · 26 Aug 2026 | Ad film | – | 26 Aug 2026 |
| Ooredoo | Good to be BackIntegrated campaign · 24 Aug 2026 | Integrated campaign | – | 24 Aug 2026 |
| Ooredoo | What Gravity Tour with Mutaz BarshimSponsorship activation · 20 Jul 2026 | Sponsorship activation | – | 20 Jul 2026 |
| Ooredoo | Doha Marathon by Ooredoo, 15th editionExperiential · 29 Jun 2026 | Experiential | – | 29 Jun 2026 |
| du | Bridging the Spaces Between UsIntegrated campaign · 6 Jan 2026 | Integrated campaign | TBWA\RAAD | 6 Jan 2026 |
| Mobily | Ever CloserIntegrated campaign · 26 Dec 2025 | Integrated campaign | FP7 McCann KSA | 26 Dec 2025 |
| Zain | زين نت أسرع نت أسرع من الإعلان (Zain Net, faster than the ad)Ad film · 4 Sep 2025 | Ad film | Shareet Studios | 4 Sep 2025 |
| Ooredoo | Creators and cafes, Khareef DhofarInfluencer · 26 Aug 2025 | Influencer | Khotah Marketing | 26 Aug 2025 |
More from STC
| Campaign | Type | Agency | Date |
|---|---|---|---|
| 30 days, 30 giftsFestive · 23 Feb 2026 | Festive | – | 23 Feb 2026 |
| Baity BattleDigital/social · 25 Apr 2023 | Digital/social | Wunderman Thompson | 25 Apr 2023 |