Creators and cafes, Khareef Dhofar

Ten Omani micro-influencers were each paired with one Omani cafe or restaurant to co-create promotional content for seasonal autumn dishes and drinks during Khareef Dhofar. Run with Salalah Trend and Khotah Marketing and pitched as a youth-led food and beverage platform.

The brief

Local cafes and restaurants in Dhofar, plus young creators, during the busy Khareef season.

The idea

Ooredoo Oman matched ten micro-influencers with ten Omani cafes and restaurants, one to one, to build promotions for seasonal autumn food and drink.

What to borrow

A telecom brand can show up in local life by brokering creator partnerships for small businesses in their peak season.

Brand	Ooredoo
Agency	Khotah Marketing
Talent	Not named
Channels	social, digital
Source	Telecompaper