NEOM Beach Games 2024
The third edition of NEOM's own multi-sport festival on the Gulf of Aqaba, opening with the Supertri NEOM triathlon finale and a thousand visiting athletes and officials, wrapped in school visits, clinics and a Stars of Tomorrow programme pairing young Saudi athletes with Olympic champions.
- The brief
- Athletes, sports fans and young Saudis, for NEOM, a project still building its reputation as a destination.
- The idea
- NEOM's third Beach Games on the Gulf of Aqaba opened with the Supertri season finale, won by Olympic champions Beaugrand and Yee, plus school visits, clinics and mentoring for young Saudi athletes.
- What to borrow
- Hosting an elite final gives a new destination credibility, and pairing it with youth programmes ties that prestige to local talent.
Case studies like this
Campaigns from other brands that did something close, matched on what each one actually did.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Tarsheed | Tarsheed CarnivalExperiential · 11 Mar 2022 | Experiential | – | 11 Mar 2022 |
| Doha Metro | Back to School 2025 (2nd edition)Experiential · 20 Aug 2025 | Experiential | – | 20 Aug 2025 |
| Thumbay Labs | Wellness for AllIntegrated campaign · 10 Oct 2021 | Integrated campaign | – | 10 Oct 2021 |
| Tanween | AlSharqiya Gets CreativeExperiential · 28 Nov 2022 | Experiential | – | 28 Nov 2022 |
| Ooredoo | Doha Marathon by Ooredoo, 15th editionExperiential · 29 Jun 2026 | Experiential | – | 29 Jun 2026 |
| Al Wahda Mall | Winter Shopping Festival and New Year 2025 countdownFestive · 31 Dec 2024 | Festive | – | 31 Dec 2024 |
What other home & building brands ran
The latest confirmed campaigns from the rest of the category, Gulf.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Azizi Developments | Ramadan 2026 sales programme at MeydanExperiential · 25 Mar 2026 | Experiential | – | 25 Mar 2026 |
| Roshn | Ehsan National Charity Campaign 2026Purpose · 23 Feb 2026 | Purpose | – | 23 Feb 2026 |
| DAMAC Islands | Buy a Home, Get a Luxury CarFestive · 23 Feb 2026 | Festive | – | 23 Feb 2026 |
| Danube Properties | SHAHRUKHZ by Danube launchLaunch · 22 Dec 2025 | Launch | – | 22 Dec 2025 |
| DAMAC Islands | DAMAC Islands 2 launchIntegrated campaign · 18 Dec 2025 | Integrated campaign | – | 18 Dec 2025 |
| Diriyah | Diriyah Season 25/26Experiential · 11 Dec 2025 | Experiential | – | 11 Dec 2025 |
| Aldar | Driven By DetailsIntegrated campaign · 28 Jul 2025 | Integrated campaign | Lobster | 28 Jul 2025 |
| Drydocks World | Name Our CraneDigital/social · 21 Jul 2025 | Digital/social | – | 21 Jul 2025 |
More from NEOM
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Oxagon away-kit livery, London E-PrixSponsorship activation · 2 Jul 2025 | Sponsorship activation | – | 2 Jul 2025 |
| THE LINE on TikTokInfluencer · 1 Jun 2023 | Influencer | – | 1 Jun 2023 |