Billboard Arabia Music Awards 2024
The first Billboard Arabia Music Awards, staged in Riyadh at the King Fahad Cultural Centre as part of the debut Riyadh Music Week, with 40-plus categories decided on streaming data and live performances from regional stars. Brand partners included Maybelline, Genesis, TikTok and American Express.
- The brief
- Arab music fans and regional artists, who had no awards show decided by what listeners actually stream.
- The idea
- The inaugural Billboard Arabia awards, held in Riyadh during the debut Riyadh Music Week, judged 40-plus categories on Spotify, Anghami and YouTube data, with live sets from Elissa, Ahmed Saad and others.
- What to borrow
- Letting streaming data choose winners gives a first-year awards show a credibility claim it would otherwise need years to earn.
| Brand | Billboard Arabia |
|---|---|
| Agency | Not named on the source |
| Talent | Elissa, Dystinct, Ahmed Saad, Ayed, Tul8te, Assala Nasri, Al Shami |
| Channels | on-ground, digital, social |
| Source | SRMG |
Case studies like this
Campaigns from other brands that did something close, matched on what each one actually did.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Mashreq | Rise Every Day podcast with AnghamiDigital/social · 4 Oct 2022 | Digital/social | – | 4 Oct 2022 |
| Anghami | #Anghami2023inMusicDigital/social · 6 Dec 2023 | Digital/social | – | 6 Dec 2023 |
| VOX Cinemas | Hans Zimmer brand scoreIntegrated campaign · 13 Mar 2025 | Integrated campaign | – | 13 Mar 2025 |
| Anghami | The Protective RhymesPurpose · 5 Dec 2023 | Purpose | Leo Burnett Dubai | 5 Dec 2023 |
| Zain | Ramadan 2025 TVC — 'belonging, resisting and rebuilding'Purpose · 5 Mar 2025 | Purpose | – | 5 Mar 2025 |
| Yas Island | Summer anthem with Miami bandAd film · 13 Jun 2023 | Ad film | – | 13 Jun 2023 |
What other media & entertainment brands ran
The latest confirmed campaigns from the rest of the category, Gulf.
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| Ski Dubai | Ice Warrior Challenge 2026 (17th edition)Experiential · 8 Sep 2026 | Experiential | – | 8 Sep 2026 |
| Yas Island | Kryptonite Collider cinema takeoverExperiential · 1 Sep 2026 | Experiential | Momentum Worldwide | 1 Sep 2026 |
| Channel 4 FM | Junior RJ Hunt – The Voice of TomorrowExperiential · 1 Sep 2026 | Experiential | – | 1 Sep 2026 |
| VOX Cinemas | Filmy FeverIntegrated campaign · 17 Aug 2026 | Integrated campaign | – | 17 Aug 2026 |
| Gulf News | UAE Summer Road Safety Campaign 2026Purpose · 22 Jul 2026 | Purpose | – | 22 Jul 2026 |
| Yas Island | The Answer is YasIntegrated campaign · 20 Jun 2026 | Integrated campaign | – | 20 Jun 2026 |
| beIN Sports | TOD x talabat FIFA World Cup 2026 subscription offerIntegrated campaign · 19 Jun 2026 | Integrated campaign | – | 19 Jun 2026 |
| Global Village | Eid Al Adha at Global VillageFestive · 18 May 2026 | Festive | – | 18 May 2026 |
More from Billboard Arabia
| Campaign | Type | Agency | Date |
|---|---|---|---|
| TikTok Billboard Arabia Top 50Digital/social · 17 Feb 2025 | Digital/social | – | 17 Feb 2025 |
| Arab News: The Voice of a Changing RegionRebrand · 5 Apr 2018 | Rebrand | – | 5 Apr 2018 |