Rise Every Day podcast with Anghami

Mashreq tied its Rise Every Day brand platform to a long-term partnership with the streaming service Anghami, which produced an exclusive podcast of regional stories about people who overcame challenges, plus an original song composed for the bank. UAE customers got up to twelve months of Anghami Plus.

The brief

Mashreq's UAE customers and wider MENA audiences, for the bank's Rise Every Day positioning.

The idea

Anghami produced a podcast of MENA stories about people who beat challenges and stereotypes, and an original song for the bank, while UAE customers got a free Anghami Plus subscription for up to a year.

What to borrow

Giving customers a year of a service they enjoy keeps the bank present daily, in a place unrelated to banking.

Brand	Mashreq
Agency	Not named on the source
Talent	Not named
Channels	digital, social
Source	Communicate Online