UAE Summer Road Safety Campaign 2026
The second edition of a summer awareness push the paper runs with Michelin and InsuranceMarket.ae, telling UAE motorists how to prepare for and cut the risks of driving through the hottest and most demanding months of the year.
- The brief
- UAE motorists entering the hottest months, when the heat puts extra strain on both drivers and their vehicles.
- The idea
- In its second year, Gulf News teamed with Michelin and InsuranceMarket.ae to publish guidance on tyre safety, preventive maintenance and careful driving before summer journeys.
- What to borrow
- A publisher can turn a seasonal risk into a recurring editorial property that brands with a stake in it co-sponsor.
Case studies like this
Campaigns from other brands that did something close, matched on what each one actually did.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Al Wathba Insurance | Road safety research programme with RoadSafetyUAEPurpose · 23 Jan 2025 | Purpose | – | 23 Jan 2025 |
What other media & entertainment brands ran
The latest confirmed campaigns from the rest of the category, Gulf.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Ski Dubai | Ice Warrior Challenge 2026 (17th edition)Experiential · 8 Sep 2026 | Experiential | – | 8 Sep 2026 |
| Yas Island | Kryptonite Collider cinema takeoverExperiential · 1 Sep 2026 | Experiential | Momentum Worldwide | 1 Sep 2026 |
| Channel 4 FM | Junior RJ Hunt – The Voice of TomorrowExperiential · 1 Sep 2026 | Experiential | – | 1 Sep 2026 |
| VOX Cinemas | Filmy FeverIntegrated campaign · 17 Aug 2026 | Integrated campaign | – | 17 Aug 2026 |
| Yas Island | The Answer is YasIntegrated campaign · 20 Jun 2026 | Integrated campaign | – | 20 Jun 2026 |
| beIN Sports | TOD x talabat FIFA World Cup 2026 subscription offerIntegrated campaign · 19 Jun 2026 | Integrated campaign | – | 19 Jun 2026 |
| Global Village | Eid Al Adha at Global VillageFestive · 18 May 2026 | Festive | – | 18 May 2026 |
| OSN+ | OSN+ multi-genre brand anthemIntegrated campaign · 27 Mar 2026 | Integrated campaign | – | 27 Mar 2026 |
