Arab News: The Voice of a Changing Region

The Saudi English-language daily relaunched with a new look, a new tagline and a redesigned story format that paired each report with a speed-read version, fact panels and graphics. It was unveiled at the Arab Media Forum in Dubai.

The brief

English-language news readers in Saudi Arabia and the region, at a time of rapid change and concern over fake news.

The idea

Arab News unveiled a new look and a tagline casting it as the voice of regional change at the Arab Media Forum, adding quick-read fact panels, background and graphics to each story.

What to borrow

A newspaper can rebrand through the reading experience itself, giving each story faster entry points as well as a new look.

Brand	Billboard Arabia
Agency	Not named on the source
Talent	Not named
Channels	print, digital
Source	Communicate Online