Kids Go Free On Yas Island
Kids stay free, dine free and play free. All of this, on us. 🙌 Kids Go Free on #YasIsland. Book now at yasisland.com T&C's apply. #InAbuDhabi
View in Ad LibraryBook now · yasisland.com
Monumentum sponsorship report · Yas Island · data as of 4 Oct 2026
Yas Island
Yas Island is an entertainment brand in the Gulf.
2Confirmed in 2026
12Campaigns
5Ambassadors
1 Sep 2026Latest deal
11 of 12 rows confirmed on their sourceHow we check
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Ads running now
Every ad Yas Island is running on Facebook and Instagram in the UAE, newest first, from Meta's Ad Library on 26 Oct 2026: 17 ads (Meta counts 104, listing each copy and city version on its own), from the Yas Island page.
Just One More On Yas
Book the thrills at #FerrariWorldYasIsland. Getting them to leave is your problem later. Kids stay, play and dine free on #YasIsland with participating hotel stays and access to 4 epic theme parks. Book at yasisland.com. #InAbuDhabi T&Cs apply
Watch in Ad LibraryBook now · yasisland.com
Just One More On Yas
Book the discovery at #SeaWorldYasIsland. Convince them to go home later . 🐠 Kids stay, play and dine free on #YasIsland with participating hotel stays and access to 4 epic theme parks. Book at yasisland.com. #InAbuDhabi T&Cs apply
Watch in Ad LibraryBook now · yasisland.com
إجازة الأطفال مجاناً في جزيرة ياس
الأطفال يقيمون مجاناً، ويأكلون مجاناً، ويلعبون مجاناً. كل هذا علينا. 🙌 استمتعوا بعرض إجازة الأطفال مجاناً في #جزيرة_ياس. احجزوا الآن عبر yasisland.com تُطبق الشروط والأحكام. #في_أبوظبي
View in Ad LibraryBook now · yasisland.com
Kids Go Free On Yas Island
Quiet was never Gotham’s style.🦇 Kids under 12 stay, dine and play for free on #YasIsland, with access to action-packed theme parks like #WBWorldYasIsland. Book now at yasisland.com T&C's apply. #InAbuDhabi
View in Ad LibraryBook now · yasisland.com
Just One More On Yas
Book the splash at #YasWaterworldYasIsland.. One more slide? That’s a later problem. Kids stay, play and dine free on #YasIsland with participating hotel stays and access to 4 epic theme parks. Book at yasisland.com. #InAbuDhabi T&Cs apply
Watch in Ad LibraryBook now · yasisland.com
نعيدها في ياس!
احجزوا التجارب المشوقة في #عالم_فيراري_جزيرة_ياس... وإقناعهم بالمغادرة؟ مهمتكم . الأطفال يقيمون، يلعبون ويأكلون مجاناً في #جزيرة_ياس عند الإقامة في الفنادق المشاركة، مع دخول إلى 4 مدن ترفيهية استثنائية. احجزوا الآن عبر yasisland.com #في_أبوظبي تطبق الشروط والأحكام
Watch in Ad LibraryBook now · yasisland.com
إجازة الأطفال مجاناً في جزيرة ياس
الصراخ مع العائلة أحلى! 🎢🏎️ الأطفال دون 12 عاماً يقيمون ويأكلون ويلعبون مجاناً في #جزيرة_ياس، مع دخول إلى مدن ترفيهية حماسية مثل #عالم_فيراري_جزيرة_ياس. احجزوا الآن عبر yasisland.com تُطبّق الشروط والأحكام. #في_أبوظبي
View in Ad LibraryBook now · yasisland.com
Ambassadors
Talent named in Yas Island's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Hrithik Roshan | Past | 27 Mar 2025 | 27 Mar 2025 |
| Abhay Deol | Past | 27 Mar 2025 | 27 Mar 2025 |
| Farhan Akhtar | Past | 27 Mar 2025 | 27 Mar 2025 |
| Jason Momoa | Past | 11 May 2023 | 11 May 2023 |
| Ranveer Singh | Past | 23 Mar 2022 | 23 Mar 2022 |
Campaigns
With the agency and talent where the trade press named them.
Experiential · 1 Sep 2026
To launch the Kryptonite Collider ride, Yas Island dropped Lex Luthor into the trailer reel at VOX Cinemas across the UAE for two weeks, so audiences met the first chapter of the ride's story before the film began, with out-of-home and digital support and appearances at the UAE and Saudi Supergirl premieres.
Agency: Momentum Worldwide.
Integrated campaign · 20 Jun 2026
A tourism campaign pitching Yas Island as a single all-inclusive answer to holiday planning stress, built around research that most travellers consider package deals and many find booking overwhelming. It bundled Ferrari World, Yas Waterworld, Warner Bros. World, SeaWorld and CLYMB into one offer, and returned as a second phase after the first run reported large gains in reach and package searches.
Integrated campaign · 27 May 2025
The reveal of the first Disney theme park resort in the Middle East, staged on Yas Island. A decoy campaign built around a supposed 15-year Yas Island celebration brought 70 journalists to a room in Abu Dhabi before the real announcement dropped at 4pm on 7 May, followed 40 minutes later by outdoor placements, a 9,000-drone show and a public celebration at Yas Links.
Agency: Momentum Dubai. Talent: Lang Lang, Rashed Alnuaimi, Kerry Ellis, Sonya Balsara, Naomi Campbell, Nancy Ajram.
Integrated campaign · 26 May 2025
Miral and The Walt Disney Company announced the first Disney theme park resort in the Middle East and Africa in a secrecy-bound reveal planned in fifteen days, going from the unveiling to a global rollout in forty minutes across creative, media, communications and PR.
Agency: Momentum Dubai.
Integrated campaign · 16 May 2025
A brand platform built on the idea of joy, led by a hero film cast from Miral's own staff and aimed at visitors, partners and the Abu Dhabi community. It rolled out over a four to six week media plan starting on social and digital, then out of home, radio, publications and community events, with further activations planned across the following year.
Agency: Truant.
Show 7 more
Ad film · 27 Mar 2025
Yas Island cast the three leads of Zindagi Na Milegi Dobara, Hrithik Roshan, Farhan Akhtar and Abhay Deol, in an episodic film set across the island's attractions, timed for the window in which Indian families research their summer holiday.
Talent: Hrithik Roshan, Farhan Akhtar, Abhay Deol.
Ad film · 13 Jun 2023
Yas Island brought the Kuwaiti band Miami out of a long quiet spell to re-cut one of their nineties hits as the destination's Arabic summer jingle, shot across Ferrari World, Yas Waterworld, Warner Bros. World and the newly opened SeaWorld, and aimed at GCC family travellers.
Talent: Miami band.
Ad film · 11 May 2023
Jason Momoa took over the invented Chief Island Officer title from Kevin Hart, arriving in a film that had him paddling from Hollywood to Abu Dhabi. Follow-up spots put him through the island's attractions, including a Ferrari World rollercoaster gag that played on his real fear of them.
Talent: Jason Momoa.
Rebrand · 27 Oct 2022 · Reported value AED 13 billion
Miral revealed a new corporate brand identity alongside an announcement of projects under construction worth more than AED 13 billion, repositioning the company from a Yas Island developer to a wider creator of immersive destinations and experiences in Abu Dhabi.
Rebrand · 26 Oct 2022
Miral replaced its old mark with a three-line logo standing for people, community and environment, and folded its operating arms into one house of brands, renaming Experience Hub as Miral Destinations and Farah Experiences as Miral Experiences alongside Yas Asset Management.
Integrated campaign · 23 Mar 2022
Ranveer Singh became the face of Yas Island for the Indian market in March 2022, chosen for his entertainer persona, in a campaign built to seed the destination with Indian families ahead of their summer and festive travel planning.
Talent: Ranveer Singh.
Digital/social · 24 Aug 2021
A staycation push run through the travel-restricted summer, paired with a Kids Go Free offer and a seven-part Toy Talks video series that used children's toys as spokespeople asking for a holiday of their own. It ran alongside the first Kevin Hart Chief Island Officer partnership.
Talent: Kevin Hart.
3 deals outside the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
IIFA Awards
Official partner · Event · 2023
Destination partner; operator of Yas Island.
Agencies
Credited on Yas Island's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Momentum Worldwide | 1 campaign | 1 Sep 2026 |
| Momentum Dubai | 2 campaigns | 27 May 2025 |
| Truant | 1 campaign | 16 May 2025 |
Against media & entertainment peers
Confirmed deals only. The full media & entertainment leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Yas Island | 0 | 2 | 12 | – | 1 Sep 2026 |
| Global Village | 0 | 1 | 3 | – | 18 May 2026 |
| Qiddiya City | 0 | 2 | 3 | – | 20 Jul 2026 |
| Riyadh Season | 0 | 0 | 2 | – | 29 Oct 2025 |
| Winter City | 0 | 0 | 3 | – | 11 Dec 2025 |
People
Marketing leaders reported in Yas Island roles in the trade press, latest first. A role is shown as reported on its date and may have changed since.
| Name | Role | Reported | Source |
|---|---|---|---|
| Badr BourjiSenior Vice President Marketing, Miral Destinations | Senior Vice President Marketing, Miral Destinations | 27 May 2025 | Campaign Middle East |
| Taghrid AlSaeedExecutive Director of Marketing, Communications and Events | Executive Director of Marketing, Communications and Events | 16 May 2025 | Campaign Middle East |
Questions people ask
Which agency works on Yas Island's campaigns?
Credited on Yas Island campaigns: Momentum Worldwide (1 campaign, latest 1 Sep 2026); Momentum Dubai (2 campaigns, latest 27 May 2025); Truant (1 campaign, latest 16 May 2025).
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From gulf.monumentum.in/brand/yas-island, by C4E. Every row is dated and checked against its public source; how we check: gulf.monumentum.in/how-we-check.