Filmy Fever
An August promotion across VOX's UAE cinemas aimed at the Indian-film audience. Buying a ticket to a qualifying Hindi, Tamil, Telugu, Punjabi or Malayalam release entered the buyer in draws for 500g of gold through Dream Dubai, valued at Dh235,000, and a Jetour T2 SUV.
- The brief
- UAE moviegoers who watch Hindi, Tamil, Telugu, Punjabi and Malayalam films.
- The idea
- Through August, each qualifying Indian-film ticket counted as an entry to win 500g of gold via Dream Dubai or a Jetour T2 SUV.
- What to borrow
- Rewarding attendance with a prize a community values, here gold, gives a cinema chain a reason to court one audience all month.
| Brand | VOX Cinemas |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | cinema, digital, in-store |
| Source | Khaleej Times |
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