#Anghami2023inMusic

Anghami's year-end recap, giving each listener their minutes played, top artists and mood for the year and giving artists their own stream and follower data to share. It doubled as a charts reveal: Amr Diab, Ahmed Saad and Tamer Hosny led the Arabic list against 23.15 billion minutes streamed on the platform in 2023.

The brief

Listeners and artists on Anghami across the MENA region, given a look back at their year in music.

The idea

Each user got a personal recap of minutes played, top artists, top songs and overall mood; artists received figures on their streams, followers and growth; the platform published official 2023 charts.

What to borrow

A year-end recap built for both listeners and artists gives both sides of the platform a reason to share it.

Brand	Anghami
Agency	Not named on the source
Talent	Not named
Channels	digital, social
Source	Campaign Middle East