The Answer is Yas

A tourism campaign pitching Yas Island as a single all-inclusive answer to holiday planning stress, built around research that most travellers consider package deals and many find booking overwhelming. It bundled Ferrari World, Yas Waterworld, Warner Bros. World, SeaWorld and CLYMB into one offer, and returned as a second phase after the first run reported large gains in reach and package searches.

The brief

Travellers worn down by trip planning; Yas research found 41 per cent call it a major hurdle and 87 per cent weigh packages.

The idea

Yas Island pitched itself as one all-inclusive answer, bundling five parks from SeaWorld to CLYMB with hotels and dining; package searches rose 441 per cent, prompting a 2.0 phase.

What to borrow

When choice itself is the barrier, selling a destination as a single decision can be the offer.

Brand	Yas Island
Agency	Not named on the source
Talent	Not named
Channels	digital, social
Source	Communicate Online