Summer anthem with Miami band

Yas Island brought the Kuwaiti band Miami out of a long quiet spell to re-cut one of their nineties hits as the destination's Arabic summer jingle, shot across Ferrari World, Yas Waterworld, Warner Bros. World and the newly opened SeaWorld, and aimed at GCC family travellers.

The brief

GCC families planning summer holidays, approached in Arabic with a song many of them already knew.

The idea

Yas Island persuaded Kuwaiti band Miami, quiet for years, to rework their nineties hit 'AlHamdullah wa Chefnakom' as its summer jingle, filmed across its parks from Ferrari World to the newly opened SeaWorld.

What to borrow

Reviving a song the audience grew up with gives a destination ad instant familiarity in the market it is courting.

Brand	Yas Island
Agency	Not named on the source
Talent	Miami band
Channels	digital, social, TV
Source	Khaleej TimesGulf Today