TikTok Billboard Arabia Top 50
Billboard Arabia and TikTok launched a weekly MENA music chart built from the number of TikTok videos made with each artist's songs, announced on stage at the TikTok Awards and updated every week as a discovery vehicle for Arab artists.
- The brief
- Arab artists and listeners, whose hits increasingly break on TikTok without a regional chart that measures it.
- The idea
- Unveiled at the TikTok Awards, a weekly MENA chart ranks songs by how many TikTok videos use them, alongside engagement on artist profiles, joining Billboard's global family of TikTok charts.
- What to borrow
- Turning a platform's own activity into a ranked chart gives both partners a weekly news hook and artists a new yardstick.
| Brand | Billboard Arabia |
|---|---|
| Agency | Not named on the source |
| Talent | Islam Kabonga, Ibraheem Al Sultan, Majid Al Muhandis |
| Channels | digital, social |
| Source | SRMG |
Case studies like this
Campaigns from other brands that did something close, matched on what each one actually did.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| OSN+ | No More FOMOInfluencer · 7 Aug 2023 | Influencer | – | 7 Aug 2023 |
What other media & entertainment brands ran
The latest confirmed campaigns from the rest of the category, Gulf.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Ski Dubai | Ice Warrior Challenge 2026 (17th edition)Experiential · 8 Sep 2026 | Experiential | – | 8 Sep 2026 |
| Yas Island | Kryptonite Collider cinema takeoverExperiential · 1 Sep 2026 | Experiential | Momentum Worldwide | 1 Sep 2026 |
| Channel 4 FM | Junior RJ Hunt – The Voice of TomorrowExperiential · 1 Sep 2026 | Experiential | – | 1 Sep 2026 |
| VOX Cinemas | Filmy FeverIntegrated campaign · 17 Aug 2026 | Integrated campaign | – | 17 Aug 2026 |
| Gulf News | UAE Summer Road Safety Campaign 2026Purpose · 22 Jul 2026 | Purpose | – | 22 Jul 2026 |
| Yas Island | The Answer is YasIntegrated campaign · 20 Jun 2026 | Integrated campaign | – | 20 Jun 2026 |
| beIN Sports | TOD x talabat FIFA World Cup 2026 subscription offerIntegrated campaign · 19 Jun 2026 | Integrated campaign | – | 19 Jun 2026 |
| Global Village | Eid Al Adha at Global VillageFestive · 18 May 2026 | Festive | – | 18 May 2026 |
More from Billboard Arabia
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Billboard Arabia Music Awards 2024Experiential · 3 Dec 2024 | Experiential | – | 3 Dec 2024 |
| Arab News: The Voice of a Changing RegionRebrand · 5 Apr 2018 | Rebrand | – | 5 Apr 2018 |