The Protective Rhymes
Five children's songs written with psychologists and parents to teach body boundaries and how to report unsafe adults, released on the platform for parents to play with their children. Made with Leo Burnett Dubai and Publicis Groupe, it is a rare instance of a regional brand addressing child sexual abuse directly.
- The brief
- Parents in the Middle East who want to protect children from sexual abuse but do not know how to begin that conversation.
- The idea
- Anghami put out five songs for children, developed alongside psychologists and parents, that cover body boundaries and speaking up about unsafe adults.
- What to borrow
- A music platform can tackle a conversation parents struggle to start by turning the lesson into its own format: songs children replay.
| Brand | Anghami |
|---|---|
| Agency | Leo Burnett Dubai |
| Talent | Not named |
| Channels | digital, social |
| Source | Communicate Online |
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