Mashreq is among the UAE's oldest banks, set up in 1967 under the name Bank of Oman.
4 of 4 rows confirmed on their sourceHow we check
Every ad Mashreq is running on Facebook and Instagram in the UAE, newest first, from Meta's Ad Library on 26 Oct 2026: 17 ads (Meta counts 261, listing each copy and city version on its own), from the Mashreq page.
Mashreq Aura Credit Cards bring you up to 25% instant discount & 12% back at Starbucks, H&M, M.A.C, Bath & Body Works, Boots, Chipotle, Raising Cane’s and other leading Aura brands. Plus, get up to AED 2,500 welcome bonus, travel & lifestyle benefits and more.
Get more savings with NEO PLUS Saver Account. Earn 6.25% p.a. with salary transfer or 5% p.a. without salary transfer. Plus, get up to AED 9,500 joining bonus with NEO. T&Cs
Get more savings with NEO PLUS Saver Account. Earn 6.25% p.a. with salary transfer or 5% p.a. without salary transfer. Plus, get up to AED 9,500 joining bonus with NEO. T&Cs
Get more savings with NEO PLUS Saver Account. Earn 6.25% p.a. with salary transfer or 5% p.a. without salary transfer. Plus, get up to AED 9,500 joining bonus with NEO. T&Cs
Maintain an average balance of AED 500,000+ for 4 months months and win a guaranteed iPhone17 Pro 512GB!
Open Mashreq Gold Account and get a guaranteed iPhone17 Pro 512GB when you meet the following criterion: Maintain an average balance of AED 500,000 or more for 4 months across all accounts, deposits or investments. No hidden conditions, just rewards!
Fast-track your business account setup in 1 day or claim AED 1,000*.
Love shopping? Then you will love Mashreq Cashback Credit Card, which offers you up to 5% cashback on all spends. Apply now! T&C apply. Mashreqbank PSC is regulated by the Central Bank of the United Arab Emirates.
With the agency and talent where the trade press named them.
Launch · 6 Feb 2025
An omnichannel launch marking Mashreq's entry into Oman, positioned on the bank's origin as the Bank of Oman and framed as a legacy reunited. A film built on research into Omani generations ran for 90 days on Facebook, Instagram, LinkedIn, X and YouTube, alongside 12 weeks of lamppost, airport and billboard sites across Muscat and print in Al Watan and Muscat Daily.
Agency: Sweetwater MEA.
Influencer · 28 Oct 2024
Mashreq fronts Rise Every Day with Zainab Al Eqabi, an MBC host, pharmacist and advocate for people of determination who lost a leg to a detonator blast in Iraq. The bank deliberately uses real people rather than influencers or celebrities to carry the platform's story.
Talent: Zainab Al Eqabi.
Digital/social · 4 Oct 2022
Mashreq tied its Rise Every Day brand platform to a long-term partnership with the streaming service Anghami, which produced an exclusive podcast of regional stories about people who overcame challenges, plus an original song composed for the bank. UAE customers got up to twelve months of Anghami Plus.
Rebrand · 21 Sep 2022
Mashreq relaunched itself as a challenger brand under the positioning Rise Every Day, framing the bank around customers working towards their own goals. The logo kept the flare from the bank's heritage but dropped the blue for a sunrise-orange palette playing on the meaning of Mashreq, place of sunrise. The platform is told through real people rather than celebrities.
Credited on Mashreq's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Sweetwater MEA | 1 campaign | 6 Feb 2025 |
Confirmed deals only. The full banking & finance leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Mashreq | 0 | 0 | 4 | – | 6 Feb 2025 |
| ADCB | 4 | 3 | 2 | Motorsport | 2026 |
| Emirates NBD | 3 | 1 | 3 | Kabaddi, hockey, tennis and more | 2026 |
| First Abu Dhabi Bank | 3 | 2 | 1 | Motorsport | 2026 |
| QNB | 1 | 1 | 2 | Business, tech and industry | 2026 |
| Property | Peers on it |
|---|---|
| Al Ain | ADCB, First Abu Dhabi Bank |
| Yas Marina Circuit season | ADCB, First Abu Dhabi Bank |
| Abu Dhabi Grand Prix | ADCB, First Abu Dhabi Bank |
| Web Summit Qatar | QNB |
| Dubai Desert Classic | Emirates NBD |
| Dubai Fitness Challenge | Emirates NBD |
| Mubadala Abu Dhabi Open | ADCB |
| Dibba | Emirates NBD |
Marketing leaders reported in Mashreq roles in the trade press, latest first. A role is shown as reported on its date and may have changed since.
| Name | Role | Reported | Source |
|---|---|---|---|
| Mona Al GhurairGroup Head of Marketing and Communications | Group Head of Marketing and Communications | 6 Feb 2025 | Campaign Middle East |
| Suad MerchantGlobal Head of Brand, Partnerships, and Corporate Communications | Global Head of Brand, Partnerships, and Corporate Communications | 28 Oct 2024 | Campaign Middle East |
Credited on Mashreq campaigns: Sweetwater MEA (1 campaign, latest 6 Feb 2025).
One email when Mashreq or a banking & finance rival signs a sponsorship, an ambassador or a campaign.
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.
From gulf.monumentum.in/brand/mashreq, by C4E. Every row is dated and checked against its public source; how we check: gulf.monumentum.in/how-we-check.
