Zindagi Ko Yas Bol

Yas Island cast the three leads of Zindagi Na Milegi Dobara, Hrithik Roshan, Farhan Akhtar and Abhay Deol, in an episodic film set across the island's attractions, timed for the window in which Indian families research their summer holiday.

The brief

Indian families planning summer travel, a market with deep affection for Zindagi Na Milegi Dobara and its trio of friends.

The idea

Yas Island reunited the film's three leads, Farhan Akhtar, Abhay Deol and Hrithik Roshan, in an episodic series set across the island's parks, timed to when families research holidays.

What to borrow

Reuniting a cast the audience already loves borrows years of affection, so the destination inherits feelings the film built.

Brand	Yas Island
Agency	Not named on the source
Talent	Hrithik Roshan, Farhan Akhtar, Abhay Deol
Channels	digital, social, TV
Source	Deccan Chronicleafaqs!