Winter City 2025
The Christmas edition returned to Expo City for a third run, pitched at families with festive markets and a spread of dining from holiday comfort food to winter menus, and covered as one of Dubai's main Christmas outings for the season.
- The brief
- Families and friends in Dubai looking for a Christmas outing.
- The idea
- Winter City came back to Expo City for its third year with festive markets and food ranging from holiday comfort dishes to winter menus.
| Brand | Winter City |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | on-ground, digital |
| Source | Gulf News |
Case studies like this
Campaigns from other brands that did something close, matched on what each one actually did.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Almarai | Ramadan 2026: Appreciate the BlessingsFestive · 12 Feb 2026 | Festive | Webedia | 12 Feb 2026 |
| Yas Island | Yas Hai KhaasIntegrated campaign · 23 Mar 2022 | Integrated campaign | – | 23 Mar 2022 |
| Aswaq | Aswaq Winter Festival (second edition)Experiential · 5 Nov 2025 | Experiential | – | 5 Nov 2025 |
| Ibn Battuta Mall | Ramadan 2026 at Ibn Battuta MallFestive · 11 Feb 2026 | Festive | – | 11 Feb 2026 |
| Al Wahda Mall | Winter Shopping Festival and New Year 2025 countdownFestive · 31 Dec 2024 | Festive | – | 31 Dec 2024 |
| STC | 30 days, 30 giftsFestive · 23 Feb 2026 | Festive | – | 23 Feb 2026 |
More from Winter City
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Al Wasl Season — One Destination, Every CelebrationExperiential · 23 Oct 2025 | Experiential | – | 23 Oct 2025 |
| Winter City at Al Wasl PlazaFestive · 6 Dec 2024 | Festive | – | 6 Dec 2024 |