Miral brand identity refresh
Miral revealed a new corporate brand identity alongside an announcement of projects under construction worth more than AED 13 billion, repositioning the company from a Yas Island developer to a wider creator of immersive destinations and experiences in Abu Dhabi.
- The brief
- Abu Dhabi's tourism and investment audience, as Miral wanted to be seen as more than the company that built Yas Island.
- The idea
- Miral unveiled a new corporate identity together with news of more than AED 13 billion in projects under construction, recasting itself as a maker of immersive destinations across Abu Dhabi.
| Brand | Yas Island |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | Not named |
| Source | Breaking Travel News |
What other media & entertainment brands ran
The latest confirmed campaigns from the rest of the category, Gulf.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Ski Dubai | Ice Warrior Challenge 2026 (17th edition)Experiential · 8 Sep 2026 | Experiential | – | 8 Sep 2026 |
| Channel 4 FM | Junior RJ Hunt – The Voice of TomorrowExperiential · 1 Sep 2026 | Experiential | – | 1 Sep 2026 |
| VOX Cinemas | Filmy FeverIntegrated campaign · 17 Aug 2026 | Integrated campaign | – | 17 Aug 2026 |
| Gulf News | UAE Summer Road Safety Campaign 2026Purpose · 22 Jul 2026 | Purpose | – | 22 Jul 2026 |
| beIN Sports | TOD x talabat FIFA World Cup 2026 subscription offerIntegrated campaign · 19 Jun 2026 | Integrated campaign | – | 19 Jun 2026 |
| Global Village | Eid Al Adha at Global VillageFestive · 18 May 2026 | Festive | – | 18 May 2026 |
| OSN+ | OSN+ multi-genre brand anthemIntegrated campaign · 27 Mar 2026 | Integrated campaign | – | 27 Mar 2026 |
| Ibn Battuta Mall | Ramadan 2026 at Ibn Battuta MallFestive · 11 Feb 2026 | Festive | – | 11 Feb 2026 |
More from Yas Island
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Kryptonite Collider cinema takeoverExperiential · 1 Sep 2026 | Experiential | Momentum Worldwide | 1 Sep 2026 |
| The Answer is YasIntegrated campaign · 20 Jun 2026 | Integrated campaign | – | 20 Jun 2026 |
| A Whole New World AwaitsIntegrated campaign · 27 May 2025 | Integrated campaign | Momentum Dubai | 27 May 2025 |
| Disney theme park resort reveal on Yas IslandIntegrated campaign · 26 May 2025 | Integrated campaign | Momentum Dubai | 26 May 2025 |
| Campaign JoyIntegrated campaign · 16 May 2025 | Integrated campaign | Truant | 16 May 2025 |
| Zindagi Ko Yas BolAd film · 27 Mar 2025 | Ad film | – | 27 Mar 2025 |
| Summer anthem with Miami bandAd film · 13 Jun 2023 | Ad film | – | 13 Jun 2023 |
| Jason Momoa, Chief Island Officer (#LiveItUpLikeMomoa)Ad film · 11 May 2023 | Ad film | – | 11 May 2023 |