OSN+ multi-genre brand anthem
A music-led platform campaign built on a single anthem that stitches drama, horror, thriller, action and comedy into one composition, giving OSN+ a sonic identity. Written in-house using AI to prototype more than 160 lyric and rhythm variations, then refined by the marketing team, and rolling out across advertising, social, the platform interface and radio in the UAE, Saudi Arabia and Kuwait.
- The brief
- Streaming subscribers in Saudi Arabia, the UAE and Kuwait, for OSN+, which wanted one identity spanning very different genres.
- The idea
- A single anthem moves through drama, comedy, horror, action and thriller, each section tied to flagship titles, written in-house with AI used to test many lyric and rhythm options.
- What to borrow
- Giving a platform with no single show at its heart a sound of its own builds recognition across every genre it carries.
| Brand | OSN+ |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | digital, social, radio, OTT |
| Source | Campaign Middle East |
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