Disney theme park resort reveal on Yas Island
Miral and The Walt Disney Company announced the first Disney theme park resort in the Middle East and Africa in a secrecy-bound reveal planned in fifteen days, going from the unveiling to a global rollout in forty minutes across creative, media, communications and PR.
- The brief
- Media and fans worldwide, for news of a Disney theme park on Yas Island, the first for the Middle East and Africa region.
- The idea
- A four-agency team planned the reveal in 15 days under confidentiality, then moved from announcement to worldwide rollout across creative, media and PR in 40 minutes.
- What to borrow
- Treating a single announcement as a fully rehearsed launch, with every channel loaded in advance, lets news and paid media land together.
| Brand | Yas Island |
|---|---|
| Agency | Momentum Dubai |
| Talent | Not named |
| Channels | digital, social, on-ground |
| Source | Communicate Online |
More from Momentum Dubai
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Yas Island | A Whole New World AwaitsIntegrated campaign · 27 May 2025 | Integrated campaign | Momentum Dubai | 27 May 2025 |
What other media & entertainment brands ran
The latest confirmed campaigns from the rest of the category, Gulf.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Ski Dubai | Ice Warrior Challenge 2026 (17th edition)Experiential · 8 Sep 2026 | Experiential | – | 8 Sep 2026 |
| Channel 4 FM | Junior RJ Hunt – The Voice of TomorrowExperiential · 1 Sep 2026 | Experiential | – | 1 Sep 2026 |
| VOX Cinemas | Filmy FeverIntegrated campaign · 17 Aug 2026 | Integrated campaign | – | 17 Aug 2026 |
| Gulf News | UAE Summer Road Safety Campaign 2026Purpose · 22 Jul 2026 | Purpose | – | 22 Jul 2026 |
| beIN Sports | TOD x talabat FIFA World Cup 2026 subscription offerIntegrated campaign · 19 Jun 2026 | Integrated campaign | – | 19 Jun 2026 |
| Global Village | Eid Al Adha at Global VillageFestive · 18 May 2026 | Festive | – | 18 May 2026 |
| OSN+ | OSN+ multi-genre brand anthemIntegrated campaign · 27 Mar 2026 | Integrated campaign | – | 27 Mar 2026 |
| Ibn Battuta Mall | Ramadan 2026 at Ibn Battuta MallFestive · 11 Feb 2026 | Festive | – | 11 Feb 2026 |
More from Yas Island
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Kryptonite Collider cinema takeoverExperiential · 1 Sep 2026 | Experiential | Momentum Worldwide | 1 Sep 2026 |
| The Answer is YasIntegrated campaign · 20 Jun 2026 | Integrated campaign | – | 20 Jun 2026 |
| A Whole New World AwaitsIntegrated campaign · 27 May 2025 | Integrated campaign | Momentum Dubai | 27 May 2025 |
| Campaign JoyIntegrated campaign · 16 May 2025 | Integrated campaign | Truant | 16 May 2025 |
| Zindagi Ko Yas BolAd film · 27 Mar 2025 | Ad film | – | 27 Mar 2025 |
| Summer anthem with Miami bandAd film · 13 Jun 2023 | Ad film | – | 13 Jun 2023 |
| Jason Momoa, Chief Island Officer (#LiveItUpLikeMomoa)Ad film · 11 May 2023 | Ad film | – | 11 May 2023 |
| Miral brand identity refreshRebrand · 27 Oct 2022 | Rebrand | – | 27 Oct 2022 |