Wealth's New Look
To mark passing a billion dollars in client assets, Sarwa shot its own retail investors at home in unstaged family portraits instead of using luxury or celebrity imagery. The work ran on large-format outdoor across Dubai and Abu Dhabi, including Sheikh Zayed Road, City Walk, DXB airport and The Galleria, and extended into conversational social content with the same investors.
- The brief
- Retail investors in the UAE, as Sarwa marked a major growth milestone in client assets.
- What to borrow
- Marking a corporate milestone with portraits of the customers behind it turns a growth number into proof people like the viewer use the product.
| Brand | Sarwa |
|---|---|
| Agency | DUCKLIFE |
| Talent | Not named |
| Channels | OOH, digital, social |
| Source | Campaign Middle East |
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