Back to the Juggle

A back-to-school 360 campaign built on a 'Back to [Something]' creative twist, running billboards, LED screens, lamp posts and Dubai Tram wraps across the UAE alongside radio, in-app and paid social, with UAE creators adding their own versions of the post-summer juggle.

The brief

UAE families heading back to school and work after summer, with a long list of things to juggle.

The idea

Memac Ogilvy twisted the phrase Back to School into variants of Back to Something, spread across billboards, lamp posts, lift screens and Dubai Tram wraps, plus radio, in-app and creators' versions.

What to borrow

Naming the stress of a season, then offering to take one task off the list, gives a delivery app a modest, believable role.

Brand	talabat
Agency	Memac Ogilvy
Talent	Carly Neave, Mohanad Al Hattab, Maya Ahmad, Joya Chahwan, Moni Hasbini, Amani Ismail
Channels	OOH, radio, digital, social
Source	Campaign Middle East