21st anniversary raffle
A booking promotion run as part of Wizz Air's 21st-anniversary push. Passengers booking between 22 and 25 May for May or June travel were entered into a draw, and on 9 June 21 winners each had their fare refunded as WIZZ Credits worth up to 1,000 euros.
- The brief
- UAE travellers weighing summer trips, targeted by a low-fare airline during its 21st anniversary.
- What to borrow
- Paying prizes as travel credit, with one winner per year of the airline's age, keeps the reward inside the brand and invites a return booking.
| Brand | Wizz Air Abu Dhabi |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | digital |
| Source | Gulf News |
Case studies like this
Campaigns from other brands that did something close, matched on what each one actually did.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| STC | Ramadan RewardsFestive · 23 Feb 2026 | Festive | – | 23 Feb 2026 |
| STC | 30 days, 30 giftsFestive · 23 Feb 2026 | Festive | – | 23 Feb 2026 |
| Emarat | Travel With EmaratIntegrated campaign · 6 Jun 2024 | Integrated campaign | – | 6 Jun 2024 |
| Mashreq | Oman Launch campaignLaunch · 6 Feb 2025 | Launch | Sweetwater MEA | 6 Feb 2025 |
| Jazeera Airways | Buy Now, Fly NowDigital/social · 2 Jun 2026 | Digital/social | – | 2 Jun 2026 |
| Petromin Express | Win a CarIntegrated campaign · 17 Aug 2017 | Integrated campaign | – | 17 Aug 2017 |
What other travel & hospitality brands ran
The latest confirmed campaigns from the rest of the category, Gulf.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Emirates | Travel RehearsalExperiential · 4 Sep 2026 | Experiential | – | 4 Sep 2026 |
| Mall of Qatar | Shop, Win & StyleIntegrated campaign · 3 Sep 2026 | Integrated campaign | – | 3 Sep 2026 |
| Careem | Order from 'the other guys'Digital/social · 1 Sep 2026 | Digital/social | – | 1 Sep 2026 |
| Etihad Airways | Beyond BordersIntegrated campaign · 31 Aug 2026 | Integrated campaign | – | 31 Aug 2026 |
| flyadeal | 50th aircraft livery design competitionDigital/social · 10 Aug 2026 | Digital/social | – | 10 Aug 2026 |
| Al Balad Development | Al Ittihad Club platinum sponsorship activationSponsorship activation · 8 Aug 2026 | Sponsorship activation | – | 8 Aug 2026 |
| Mall of Qatar | Hala Summer 2026 at Mall of QatarSponsorship activation · 27 Jul 2026 | Sponsorship activation | – | 27 Jul 2026 |
| Visit Dubai | A Dubai InviteIntegrated campaign · 23 Jul 2026 | Integrated campaign | – | 23 Jul 2026 |
