Ramadan 2023 weekly gold draw
A Ramadan promotion adding a weekly chance to win gold on top of the regular Mahzooz draw, announced for the holy month and pushed through the UAE English press to the expatriate audience that plays the draw.
- The brief
- Expatriate players of the Mahzooz weekly draw in the UAE during Ramadan.
- The idea
- For Ramadan 2023, Mahzooz added a weekly gold prize on top of its Dh20 million top prize and guaranteed Dh1 million raffle.
| Brand | Mahzooz |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | digital |
| Source | Khaleej Times |
Case studies like this
Campaigns from other brands that did something close, matched on what each one actually did.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Dubai Gold Souk | Diwali 2025 Spend & Win at Dubai Gold Souk ExtensionFestive · 3 Oct 2025 | Festive | – | 3 Oct 2025 |
| STC | Ramadan RewardsFestive · 23 Feb 2026 | Festive | – | 23 Feb 2026 |
| Union Coop | Year of the Family Ramadan campaignFestive · 11 Feb 2026 | Festive | – | 11 Feb 2026 |
| Centrepoint | Ramadan: Between Two MoonsFestive · 17 Mar 2024 | Festive | – | 17 Mar 2024 |
| STC | 30 days, 30 giftsFestive · 23 Feb 2026 | Festive | – | 23 Feb 2026 |
| Vimto | Vimto Ramadan 2026Festive · 21 Apr 2026 | Festive | – | 21 Apr 2026 |
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|---|---|---|---|---|
| Yalla | Yalla Saudi eLeague Women 2026Sponsorship activation · 20 Jul 2026 | Sponsorship activation | – | 20 Jul 2026 |
| Savvy Games | Play to LearnExperiential · 14 May 2026 | Experiential | – | 14 May 2026 |
