Buy Now, Fly Now

A five-day fare push offering up to 20 percent off across every destination on the network, bookable 2 to 6 June for travel through the end of the month, sold through the airline's own site, app and call centre. Chief Commercial Officer Paul Carroll fronted the announcement.

The brief

Travellers flying out of Kuwait who are planning trips at the start of the airline's busiest summer season.

The idea

A five-day sale cut fares by up to 20 percent on every route for travel within June, sold only through Jazeera's own website, app and 177 call line.

What to borrow

Pairing a short booking window with a near-term travel window turns a fare cut into a reason to decide this week.

Brand	Jazeera Airways
Agency	Not named on the source
Talent	Not named
Channels	digital
Source	Zawya