Sobha Siniya Island campaign
An omnichannel rollout for an island community in Umm Al Quwain, positioned as an ultra-exclusive resort-style retreat where every day feels like a holiday. It ran on billboards in seven airports worldwide alongside video on LinkedIn, Instagram and YouTube, with channel partners carrying the same story and the website as the hub. It followed the same treatment for Sobha Hartland II.
- The brief
- International buyers open to island living, for a resort-style community in Umm Al Quwain.
- The idea
- Sobha put Siniya Island on billboards at seven airports around the world, ran video across YouTube, Instagram and LinkedIn, and gave channel partners the same story, with its website at the centre.
- What to borrow
- Airport sites put a holiday-home pitch in front of people at a moment when they are already thinking about getaways.
| Brand | Sobha Realty |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | OOH, digital, social |
| Source | Campaign Middle East |
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|---|---|---|---|
| ONE Sobha app brand filmAd film · 19 May 2025 | Ad film | ANC Advertising Agency | 19 May 2025 |
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