Diriyah Season 25/26
A winter destination season built as ten named programmes across the historic districts, among them Souq Al-Mawsim with Japan as guest of honour, the fifth Layali Al-Diriyah dining and performance run in Al-Murayih, Sada Al-Wadi Samri poetry nights in Wadi Safar, and the Diriyah Storytelling Festival in Al-Bujairi.
- The brief
- Visitors to Diriyah's historic districts over the winter season.
| Brand | Diriyah |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | on-ground, digital, social |
| Source | Diriyah |
What other home & building brands ran
The latest confirmed campaigns from the rest of the category, Gulf.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Azizi Developments | Ramadan 2026 sales programme at MeydanExperiential · 25 Mar 2026 | Experiential | – | 25 Mar 2026 |
| Roshn | Ehsan National Charity Campaign 2026Purpose · 23 Feb 2026 | Purpose | – | 23 Feb 2026 |
| DAMAC Islands | Buy a Home, Get a Luxury CarFestive · 23 Feb 2026 | Festive | – | 23 Feb 2026 |
| Danube Properties | SHAHRUKHZ by Danube launchLaunch · 22 Dec 2025 | Launch | – | 22 Dec 2025 |
| DAMAC Islands | DAMAC Islands 2 launchIntegrated campaign · 18 Dec 2025 | Integrated campaign | – | 18 Dec 2025 |
| Aldar | Driven By DetailsIntegrated campaign · 28 Jul 2025 | Integrated campaign | Lobster | 28 Jul 2025 |
| Drydocks World | Name Our CraneDigital/social · 21 Jul 2025 | Digital/social | – | 21 Jul 2025 |
| NEOM | Oxagon away-kit livery, London E-PrixSponsorship activation · 2 Jul 2025 | Sponsorship activation | – | 2 Jul 2025 |
