DAMAC Islands 2 launch
An omnichannel launch for DAMAC's seventh Dubai master community, fronted by Alia Bhatt, Ranbir Kapoor and singer Majid Al Mohandis, running across print, digital, social, video and out-of-home in Dubai with launch events for media in Dubai and Cairo. A public 'Ultimate DAMAC Islander' competition drew more than 10,000 entries. All creative and media planning was done in house.
- The brief
- Property buyers across cultures, for DAMAC's seventh master community in Dubai, themed on eight island destinations.
- The idea
- Alia Bhatt, Ranbir Kapoor and Egyptian singer Majid Al Mohandis fronted print, digital, social, video and outdoor, with media launches in Dubai and Cairo and a public 'Ultimate DAMAC Islander' contest.
- What to borrow
- Picking ambassadors from each buyer market's own pop culture lets one launch speak to several nationalities at once.
| Brand | DAMAC Islands |
|---|---|
| Agency | Not named on the source |
| Talent | Alia Bhatt, Ranbir Kapoor, Majid Al Mohandis |
| Channels | print, digital, social, OOH |
| Source | Campaign Middle East |
Case studies like this
Campaigns from other brands that did something close, matched on what each one actually did.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| OSN+ | No More FOMOInfluencer · 7 Aug 2023 | Influencer | – | 7 Aug 2023 |
| Dubai Fitness Challenge | Dubai Fitness Challenge 2026, tenth editionIntegrated campaign · 13 Aug 2026 | Integrated campaign | – | 13 Aug 2026 |
| Salama | Kind Beings of DubaiPurpose · 12 Oct 2022 | Purpose | – | 12 Oct 2022 |
| Rove Hotels | Emerging Artist Prize 2026Experiential · 27 Jan 2025 | Experiential | – | 27 Jan 2025 |
| Dubai Fitness Challenge | Dubai Fitness Challenge brand refresh 2025Rebrand · 1 Jun 2025 | Rebrand | – | 1 Jun 2025 |
What other home & building brands ran
The latest confirmed campaigns from the rest of the category, Gulf.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Azizi Developments | Ramadan 2026 sales programme at MeydanExperiential · 25 Mar 2026 | Experiential | – | 25 Mar 2026 |
| Roshn | Ehsan National Charity Campaign 2026Purpose · 23 Feb 2026 | Purpose | – | 23 Feb 2026 |
| Danube Properties | SHAHRUKHZ by Danube launchLaunch · 22 Dec 2025 | Launch | – | 22 Dec 2025 |
| Diriyah | Diriyah Season 25/26Experiential · 11 Dec 2025 | Experiential | – | 11 Dec 2025 |
| Aldar | Driven By DetailsIntegrated campaign · 28 Jul 2025 | Integrated campaign | Lobster | 28 Jul 2025 |
| Drydocks World | Name Our CraneDigital/social · 21 Jul 2025 | Digital/social | – | 21 Jul 2025 |
| NEOM | Oxagon away-kit livery, London E-PrixSponsorship activation · 2 Jul 2025 | Sponsorship activation | – | 2 Jul 2025 |
| Danube Properties | Danube Hai NaSports · 21 May 2025 | Sports | – | 21 May 2025 |
More from DAMAC Islands
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Buy a Home, Get a Luxury CarFestive · 23 Feb 2026 | Festive | – | 23 Feb 2026 |
| Chelsea Residences by DAMACSponsorship activation · 8 May 2025 | Sponsorship activation | – | 8 May 2025 |