QVerse Island in Fortnite
Qatar Airways built a playable recreation of Doha and its cabin products inside Fortnite, reachable by island code, and ran a two-week golden-ticket hunt with gaming creators in which players screenshot the find and post it with #FlyWithQR to enter a draw for flights.
- The brief
- Young gamers and travellers, reached inside Fortnite with a playable version of the airline's home city.
- The idea
- Qatar Airways rebuilt Doha's landmarks and its cabin products as a Fortnite island, then hid golden tickets there for two weeks with creators; posting a find with #FlyWithQR entered a flights draw.
- What to borrow
- A playable version of your destination lets a travel brand give people a first visit before they buy a ticket.
| Brand | Qatar Airways |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | digital, social |
| Source | Campaign Middle East |
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