ONE Sobha app brand film

A film for the ONE Sobha app, the developer's customer platform for booking amenities, requesting services and tracking construction, built around craftsmanship and convenience under the 'Art of The Detail' line. Directed by the photographer Tejal Patni and made with ANC Advertising Agency.

The brief

Sobha residents and buyers who want amenity bookings, service requests and guest entry to take less effort.

The idea

Photographer Tejal Patni directed the ONE Sobha app's brand film; the app handles amenities, services, guest access and construction tracking, framed as part of Sobha's Art of The Detail line.

What to borrow

A customer-service app can be sold as an extension of the brand's craft promise, beyond a utility.